22 - 25 SEPTEMBER 2021
AT MAGAZINE LONDON 

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22 - 25 SEPTEMBER 2021
AT MAGAZINE LONDON 

100% Design is the largest and longest-running design trade event for industry professionals in the UK. This year the show celebrated a quarter century of unearthing some of the industry’s most influential people and was an unmissable destination for design and innovation. 

As 100% Design reaches its quarter century year milestone, we are delighted and excited to announce
the official launch of Design London in 2020 – the future of 100% Design.

Introducing Design London

Introducing Design London

As 100% Design reaches its quarter century year milestone, we are delighted and excited to announce the official launch of Design London in 2020 – the future of 100% Design.

#100Design25 highlights video

#100Design25 highlights video

Take a look back at some of the highlights from #100Design25. Celebrating a quarter century of unearthing some of the industry's most influential designers and makers, the 2019 show 

featured an array of show stopping brands, thought-provoking features and interactive experiences.

Kirkby Design Underground Vol.II

2019 features

2019 marks the 25th anniversary of 100% Design, the UK’s leading design trade event. Celebrating a quarter century of unearthing some of the industry’s most influential designers, makers and producers, this year’s show presented a stellar line-up of brands, thought-provoking features and the biggest names in design and architecture.

2019 exhibitor list

2019 exhibitor list

A stellar line-up of more than 400 exhibitors presented the latest products across furniture, lighting, textiles, glazing, surfaces, accessories and more, whilst striking installations, inspiring collaborations and innovative projects featured - pushing the boundaries of design.

  • Emerging Brands

  • Packed with innovative ideas, Emerging Brands follows the tradition of 100% Design's original ethos; launching new talent.
  • View exhibitor list
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  • Rigg

    Stand: C3
    Rigg is a British furniture manufacturer based in Birmingham making tables & other furniture for offices, education and hospitality.
  • Fritz Hansen

    Stand: B2B
    Fritz Hansen is an exclusive, international design brand whose timeless collection unites world-famous classic and contemporary furniture, lighting and accessories.
  • Secolo

    Stand: D1B
    Established in 2018, SECOLO is a London-based furniture brand with a desire to create iconic pieces that meet traditional tastes but with contemporary and unorthodox twists.  Focusing on quality mater ...
  • Van Rossum

    Stand: B1B
    Love of wood, closeness to nature, and exquisite craftsmanship are the hallmarks of Van Rossum. For over 40 years, we have designed and handmade solid and sustainable oak furniture from our workshop i ...
  • Design and Architecture. Process is everything.
  • Empty State

    Stand: D3
    Empty State is a new configurable lighting brand brought to you by the creative minds behind the award-winning Cameron Design House in London. They will be launching their first collection, including ...
  • Aritco Lift

    Stand: A1B
    Aritco is an award-winning manufacturer of platform lifts and home elevators. We supply elevators for both public and private markets all over the world.
  • A collection of the best of luxury contemporary South African design, now available in the United Kingdom. Each piece tells a story, with a sense of escapism inspired by the very best of modern South ...
  • Apply for a stand

    Apply for a stand

    Apply now to exhibit at Design London 2020 - the future of 100% Design. A new, curated and enhanced proposition for the industry. 
  • Design London party video

    Design London party video

    If you managed to miss the incredible Design London Party then re-live the best moments here! We had the honour of hosting British soul royalty Beverley Knight for a very special performance 🥂 🎉
  • Design London party photos

    Design London party photos

    Take a look through a selection of snaps from the Design London party gallery. Can you spot yourself?
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2019 Speakers View the programme

  • 100% Design's 25th anniversary allowed us to meet with the A+D community during London Design Festival and was the perfect platform for launching our After Dark and Introvert Extrovert ranges for the first time in the UK. The show offered a range of qualified leads and was a positive experience from start to finish, not to mention the Design London party, which was a real highlight.
    Ben Rigby, Creative Director and Co-Founder, Haberdashery
  • 100% Design is recognised as the leading event for showcasing high quality products and making new contacts during London Design Festival... and that's exactly what it enabled us to do. There was a real buzz around the show's 25th anniversary and it provided us with a number of positive discussions which have already converted into business. As the show embarks on an exciting new chapter in 2020, we are delighted to be part of a brand new proposition for the design industry during LDF.
    Martin E. Colberg, Founder at True North Designs Aps
  • There was a real buzz about this year's 100% Design and the show fully exceeded our expectations.
    Elizabeth Encinas, PR & Marketing Manager, Hayche Furniture
  • We left on the Saturday feeling positive with some excellent leads. There was a buzz before the show even opened!
    Fiona Coyne, Head of Furniture, Benchmark

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  • The Brit List Awards

    28 Jul 2021

    Sponsors

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    Lead Partners

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    Event Partners

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    • Clerkenwell design week
    • Design Guild Mark
    • Design j

    Media Partners

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    • Architecture Magazine (formerly Architect’s Choice) is an established and well-respected professional journal in the industry. Launched over 20 years ago, Architecture Magazine represents the next ste ...