Kitty Joseph

A graduate of the Royal College of Art in 2011, Kitty’s instantly recognisable modern designs were immediately snapped up by visionaries including Lady Gaga and iconic Parisian store Colette. Other stores and celebrities quickly took note creating a cult international following. Dedicated to creating a more responsible fashion industry Kitty moved from a traditional wholesale business to a direct to consumer e-commerce model which dramatically reduced the carbon footprint of each garment and allowed the customer’s real needs to become central to the brand. It provided the opportunity to become fully size inclusive and truly diversifying the customer base. Fans and supporters now include Katy Perry, Kylie Minogue, Taylor Swift, Paloma Faith, Lolly Adefope for the BAFTA’s, as well as comedian Katherine Ryan on the Big Fat Quiz of Everything, 2021, Holly Willoughby for ITV "This Morning" Pride 2019 and number of prolific international Instagram influencers. Kitty has also designed several accessories and 2 collections of rugs with East London cult rug company, FLOOR_STORY, both of which were inspired by the colour and pleated nature or her fashion.