For the London Design festival 2021, East London rug company FLOOR_STORY collaborated with Henry Holland, on a series of rugs integrating bold patterns and classic rave iconography, including smiley faces and psychedelic-style patterns. The pieces were on display at Design London as part of an eye-catching installation.
The striking pieces more than alluded to ‘out of mind’ experiences with irregular shaping and runners which seemed to melt into the surroundings. More muted tones allowed for integration into various interior settings; the more striking designs make for wonderfully unexpected statement rugs. Henry Holland also took part in Discussions at Design London, in a Q&A with Journalist Bethan Ryder.
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