22 - 25 SEPTEMBER 2021





  • We were proud to partner up with Cervezas Alhambra for this year's late night party, with design enthusiasts from all over enjoying a taste of the premium, crafted extra-lager.
  • Up to 27,000 architects, designers, specifiers and members of the public attended 100% Design at Olympia last week. The UK's largest design trade show ran from 20-23 September as the commercial heart of London Design Festival.
  • Day 1 highlights

    21 Sep 2017
    Day 1 of 100% Design got off to a fantastic start, take a look at our highlights.
  • Join us for an evening of music, networking and drinks at our late night party tonight from 6-9pm.
  • Design Guild Mark, awarded by The Furniture Makers' Company, will return once again to 100% Design on stands W655 and W650. The display showcases a selection of furniture, chosen by 100% Design, which won a 2017 Design Guild Mark.
  • The 23rd edition of 100% Design, the largest trade show for architects and designers in the UK and during London Design Festival, opened its doors this morning with a welcome by star designer Michael Young. The moment also marked the unveiling of Max Fraser's feature installation of the show's theme, 'Elements', which celebrates iconic designs from the past and present.
  • BEDG's group lighting exhibition 'Starlights: Shining inspirations by British Lighting Designers' brings together seven UK designers to exhibit a selection of their current range to showcase British Design.

  • Attendees at this year's Late Night viewing will have the chance to enjoy Alhambra Reserva 1925 as the beer is the official beer partner on Thursday 21 September.  No masterpiece has ever been created ...
  • Flint Watches present their first collection. The A38 Aravalli Range, a refined dress watch comprising authentic green marble with a precision Swiss movement.

  • Gufram will present its new partnership with Hong Kong–based designer Michael Young who, to homage the playful and colourful soul of the brand, designed the Roxanne armchair.

  • This year's Press Office & VIP Lounge will be set against one of Elli Popp's latest designs with an installation of wall lights from Emerald Faerie's Birds of Paradise collection. The space will also be complemented by stunning furniture from Jonathan Charles and Nick Munro.
  • NOOK will be showcasing their mobile meeting pods at this year's show. Book a pod ahead of the show and experience their intimate meeting spaces for yourself.
  • RAMFIL presents RAMPROTEX, an advanced textiles having a revolutionary biocompatible solution for anti-bacterial polymers!

  • This year's central bar, designed by Sally Hogarth, is a serene and uplifting environment from which to network and explore the show. Inspired by biophillic design, greenery overflows amongst a multil ...
  • 100% Design, the largest design trade show in the UK and the commercial cornerstone of London Design Festival, has announced a programme of specially commissioned installations at Olympia London as part of the show which runs 20-23 September.  

  • Stephen Johnson Design returns to 100% debuting 'PLAY', a unique product range featuring a material that mimics the colourful doughs we had as kids but with great strength and rigidity.

  • What does the future hold for product design? Dewi Pinatih, Senior editor of product design at Stylus will reveal the three biggest design trends for S/S 19 at 100% Design, and how these can be implem ...
  • Worried about losing eu design protection for UK designers after Brexit? Join a panel of experts including Lee Broom MD Charles Rudgard, the Intellectual Property Office Design Director Steve Rowan an ...
  • 100% Design boasts the most well attended and comprehensive seminar programme in UK design, seeing more industry names and issues discussed than any other design event. This year speakers include Lee ...
  • Design London exhibitors Carmen Constantine will launch new versions of the Swaye cabinet in American Walnut and Leather in September 2017 at this year's show.
  • Turnstyle Designs is celebrating 25 years of manufacturing high-end design led architectural hardware and have launched their Design a Door Handle competition ahead of this year's show.

  • As part of this year's London Design Festival, 100% Design, the largest design trade show in the UK, has teamed up with Picfair, a revolutionary new image library, to launch a design photography competition with the theme of ‘Elements'. 
  • Rooftop solutions specialist Wallbarn will be showcasing their innovative, modular green roof system on Stand D209 at 100% Design.
  • As new Content Editor for 100% Design, Max Fraser will welcome visitors to this year's show with an immersive installation which explores the theme of Elements on a grand scale. 

Event Partners

  • Clerkenwell design week
  • Design Guild Mark
  • Design j

Media Partners