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Design London

Design London will showcase the very best in furniture and interior
design at the heart of 100% Design 2017

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Consisting of a carefully edited group of less than 14 brands, Design London will spotlight the very best in design manufacturing, with each company chosen to complement one another and as contributors to London’s reputation as design capital of the world.

Presented within a distinctive and specially designed stand area, the introduction of Design London promises to be the stand out commercial presentation at the London Design Festival for like-minded brands to work collectively.

Promoted as a feature presentation, a bespoke marketing campaign for Design London will include the full use of 100% Design marketing and PR resources:

Fully responsive, award winning website
Marketing and social media reach of over 23 million (Gleanin certified)
Communication campaign led by specialist PR team at Four Colman Getty
Dedicated Press and VIP space (997 press attendees in 2016)
Promotion through all relevant Media 10 vehicles, including Clerkenwell Design Week, Icon, OnOffice, Despoke blog and Grand Designs Magazine

As the UK’s largest contemporary design exhibition and the commercial cornerstone of the London Design Festival, 100% Design delivers critical and commercial success, as demonstrated by the following 2016 statistics:

27,387 visitors to the show (audit pending)
68% of visitors registered as either architect or designer
£3.9bn - total visitor spending power (average of £145k per visitor)
220: Average number of leads per exhibitor
500 articles with a PR value of £2.8m across UK and international media

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A limited number of spaces at various sizes (6-8sqm) are available at £350 per square metre. This special exhibitor ‘plug-and-play’ package is for fully produced stands and includes floor covering, walling, lighting and storage.

Design London will feature alongside the following editorial elements at 100% Design 2017:

Show theme of ‘experience’ with series of commissioned features
Talks programme curated by The Design Museum
Newly established LuxuryMade exhibition in neighbouring hall
Specially commissioned central bar, restaurant and auditorium

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